You’re great at the work. No one ever taught you the business side.
For 20+ years I’ve been building and fixing revenue systems in the real world – improving how businesses price, attract customers, take calls, present options, and close jobs.
Now I use those same skills to help home‑service and trades owners (HVAC, plumbing, electrical, painting, roofing and more) find and fix the spots their companies are leaking money, so the money finally matches the effort.
Launched in 2024 to help tourism attractions and vendors increase per‑guest photo and video revenue using better offers, pricing, and operations. With over 15k YouTube Subscribers.
Founded and operated a newborn photography company serving over 165,000 families in California and Florida. We built pricing, sales scripts, and follow‑up systems from scratch, exactly the kind of revenue work I now do with service companies.
Trained leadership and teams in over 10 countries and 70 locations at world‑class destinations like Disney Parks, Universal Studios, and Sandals Resorts, learning how large operations manage revenue, staffing, and guest experience at scale. I learned how large operations manage revenue, staffing, and guest experience at scale – the same levers small service businesses need, just with fewer zeros.
I spent years watching good businesses stay small because the owners were working on the wrong problem. When you’re deep in the day‑to‑day, it’s easy to become operationally blind and keep “fixing” things that aren’t actually the constraint.
After turning around my own businesses and helping trades and service owners (roofing, HVAC, plumbing, electrical and more) do the same, I created Trades Revenue Diagnostics to give owners an outside set of eyes, a simple way to see where the real bottleneck is in their pipeline, and a practical plan to fix that first.
Our whole focus is on putting more cash in your pocket from the business you already have, not just growing topline so you can brag.
We use clear LAPS metrics (leads, appointments, presentations, sales) so you can see exactly what’s broken and whether it’s getting fixed, no vague advice, just math.
We start by finding the fastest improvements you can make in the next 30–90 days, then build the long-term systems on top of that.
You don’t need another full-time job. We give you scripts, checklists, and simple dashboards so your team can actually run the system.
