Most trade owners are “flying blind” when it comes to their numbers. The LAPS Framework is a simple 4-part diagnostic that identifies exactly where your profit is disappearing between the initial phone call and the final check.
(Scroll to learn the framework)
You don’t have a “growth” problem; you have a “leaks” problem. We use the LAPS framework to audit your business across the four critical stages of the customer journey:
The LAPS Framework for Trade Revenue Diagnostics:
L = Leads: Auditing phone calls, website forms, Google Business Profile, referrals, and social media inquiries.
A = Appointments: Measuring the conversion of inquiries into booked site visits and estimates.
P = Presentations: Ensuring professional written proposals and on-site value building.
S = Sales: Tracking closing ratios and the final impact on your business bank account.
“In this 6-minute breakdown, I show you how to identify which of the four pillars is currently holding your business back from its next $500k in revenue.
LAPS is how we measure your business health. To see how these metrics fit into your overall customer experience, check out our [6-Phase Strategic Guest Journey Map]
When the phone just isn’t ringing enough.
When you’re getting inquiries but not enough booked jobs.
When you go out but don’t always leave a real quote.
When you’re not closing enough or profits are small.
Don’t guess where your leaks are. Spend 2 minutes taking the Profit Power Quiz. You’ll receive a personalized LAPS report showing you exactly which phase of your business needs your attention over the next 90 days.
The full Profit Power Diagnostic is a $499 deep dive where we use your Journey Map, LAPS scores, and key numbers to build a focused 90‑day plan.
While I’m finalizing this offer, I’m waiving the $499 fee for a small number of Florida home‑service and trades businesses in exchange for honest feedback and a review if it’s valuable. Pilot spots are limited and filled on a first‑come, fit‑first basis.
30–45-minute video call. No hard pitch. If nothing else, you’ll know exactly what to fix first.
Every project is scoped so it has a clear path to paying for itself, usually by increasing profit per day within 90 days. On the Diagnostic, we’ll walk through your numbers together and I’ll only recommend a project if I can clearly show you where the return is likely to come from.
That’s normal. Most owners I talk to don’t have perfect reports or dashboards. On the Diagnostic, we start with whatever you do have (invoices, booking software, Google Business Profile, bank deposits) and back into simple LAPS numbers: leads, appointments, presentations, and sales. Part of the value is helping you finally see your numbers clearly. That’s why we start with the Diagnostic.
No. I work with owners in Orlando in person and with businesses across the U.S. remotely over Zoom. The Diagnostic, implementation plans, and follow‑up can all be done online. If you’re near Orlando and want in‑person work, we can do that too. Either way, we start with the same Diagnostic.
The core Diagnostic usually takes about 60–90 minutes. In that time, we map out your LAPS pipeline, find the biggest bottleneck, and outline a 90‑day plan. Some owners choose to do a short follow‑up session to review numbers after a few weeks. Either way, it all starts with that first Diagnostic call.
If you feel the Diagnostic didn’t clearly show you where your pipeline is leaking or what to do next, tell me at the end of the call. I’ll either redo it with you or you won’t pay for it. On top of that, you still keep the free physical copy of $100M Money Models so you walk away with a proven playbook either way
Up front, you’ll invest about 60–90 minutes for the Diagnostic and a bit of time pulling basic info (recent jobs, rough lead counts, etc). After that, implementation time depends on the bottleneck we find, but we focus on a few high‑leverage changes instead of dumping a 50‑item to‑do list on you. That’s why we start with the Diagnostic instead of a generic program.
I’m best suited for owner‑operated service businesses doing roughly $250k–$3M/year in revenue that rely on leads, appointments, and quotes to make sales. If you’re close to that range and want more predictable revenue and profit, the Diagnostic will still help you see what to fix first.
No one honest can guarantee a specific dollar amount, because your market, team, and implementation all matter. What I do guarantee is that we’ll identify a clear bottleneck and give you a practical plan to improve it. If you don’t feel the Diagnostic delivered that, you won’t pay, and you still keep your book. Strong guarantees reduce the risk for you and force me to focus on results.
