For Owners of Home‑Service & Trades Businesses

Part‑Time Revenue Advisor

You’re great at the work. No one ever taught you the business side. I help you find and fix the spots your company is leaking money – from pricing and profitability basics to how you handle leads, calls, quotes, and jobs, so the money finally matches the effort.

Not an agency. Not generic “business coaching.” Hands‑on revenue help built for home‑service and trades.

ac repair man standing in front of his company truck in florida at home

Find the Hidden Profit Leaks in Your Business in 2 Minutes

Answer a few simple questions about your leads, appointments, presentations, and sales and get a custom Profit Power Scorecard showing exactly where you’re leaving money on the table.

happy homeowner couple in an Orlando suburb approving a project quote with a professional contractor in a branded polo shirt and work truck in the background
This isn't a "work harder" problem, it's a revenue system problem.

Fix the Real Clog in Your Revenue Pipe

Most business owners aren’t stuck from lack of effort, they’re just fixing the wrong problem. In reality, the money usually leaks in one of four spots in your pipeline:

L = Leads

A = Appointments

P = Presentations

S = Sales

How We Help

Zoom call with company owner

Step 1. Find the Clog

We look at the last 30–90 days and answer 4 simple questions:

Step 2. Fix That Single Constraint First

Once we know the weakest link, we work on ONLY that until it’s strong:

Step 3. Repeat for the Next Weakest Link

As soon as we fix the first constraint, we move to the next one in LAPS. Over a few cycles, your whole revenue pipe flows faster and smoother.

How It Works

I help you turn chaotic business into a predictable money machine.

Step 1. Free Revenue Diagnostic Call (30-45 minutes)

We review your current numbers, talk through your bottlenecks, and I outline the 2–3 moves that would make you the most money fastest for free.

Step 2: Custom Revenue Plan

If we both agree it makes sense, we continue to work together to fix your business constraints so you can make more profit and achieve better results.

Step 3: Implementation & Training

We work together to roll it out: pricing, offers, changes, scripts, tracking, and weekly calls to keep it on the rails.

Who This Is For (and Not For)

I help you turn chaotic business into a predictable money machine.
business owner posing

You Own a Business or Leader

Plumbing, HVAC, electrical, roofing, landscaping, general contractors, pest control etc.

Revenue Potential

Doing roughly $250k–$3M/year and want more profit, not just more jobs.

Service

You care about profitability and want long term results.

Owner training his employees

Coachable and Commitment

You're willing to look at real numbers and make changes.

Not a fit if: you’re pre-revenue, want magic to occur without fixing offers, processes and operations, or you aren’t willing to track a few simple metrics.

My “Paid When You Profit” Guarantee

If we decide to work together beyond the free diagnostic, my core engagements are built so you win first: “If you don’t see a clear, measurable increase in revenue or profit per day that more than covers my fee within 90 days, we keep working together free until it does.”

Jeff Secrease posing

Why Work
With Us

Profit You Can Actually Feel

Our whole focus is on putting more cash in your pocket from the business you already have, not just growing topline so you can brag.

Simple, Numbers-Driven Decisions

We use clear LAPS metrics (leads, appointments, presentations, sales) so you can see exactly what’s broken and whether it’s getting fixed, no vague advice, just math.

Quick Wins First,
Then Long-Term Fixes

We start by finding the fastest improvements you can make in the next 30–90 days, then build the long-term systems on top of that.

Less Guesswork,
Less Chaos

You don’t need another full-time job. We give you scripts, checklists, and simple dashboards so your team can actually run the system.

Client Testimonials

"We honestly had no idea how to price our services. Every quote felt like a guess, so we undercharged just to win the work and then complained about ‘low margins’ later. Jeff helped us break down our real costs, build a simple pricing structure, and package our offers so they were easy for customers to understand. Within a couple of months we were charging properly, closing at higher prices than before, and finally seeing profit left over at the end of the month."
Jason (Renovation/Construction)
"We were stuck at 64% capacity and guessing what to fix. Jeff helped us understand our enrollment pipeline, improve how we handled inquiries, and present our programs more clearly. The next school year we were full with a wait list and far less stress on our admin team."
Marcie (Private School)
“We had no idea how much money our pricing and offers were leaving on the table. Jeff helped us rework our packages and how we talk about them. We didn’t change our costs, but profit margin is up 38%, rebook rate is up 41%, and we finally feel like we’re running a business instead of just taking pictures.”
Clint (Photography Provider)